Rihanna created Fenty Beauty as a brand for everyone and its launch revolutionised the beauty industry. Embracing diversity is key for Fenty Beauty and this is reflected in every part of the brand from their products to their social media content. Fenty Beautys international launch with an impressive shade range ensured that it was accessible to everyone no matter their skin tone or location. Fenty Beauty has a devoted community which theyve built by leveraging their social media. The brand constantly engages with its audience from comments to direct messages making sure their community feels valued and stays connected.



And with playful copywriting and fun content the brand caters to and celebrates its mostly young female audience. Image Voxburner SKIMS After struggling to find shapewear that matched her skin tone Kim Kardashian created and launched Skims in . Originally a shapewear and lingerie Mobile App Development Service  brand SKIMS has gone on to produce exclusive collections luxury collaborations and popup shops. SKIMS is inclusive providing shapewear for everybody no matter their shape size or skin tone. is comfort continuing to create innovative shapewear thats suitable for everyday wear something consumers had been waiting for. To boost its appeal and cater to a wider audience SKIMS expanded its product range including daytoday and sleepwear and became even more in demand.







Asmarketers we know how valuable your personal brand can be and Kim is the perfec Aexample of launching her personal brand on the back of her family name. Through good and bad Kims never been afraid of the spotlight. For SKIMS Kim has leveraged her familys influence to create eyecatching campaigns increase brand awareness and boost sales. One of SKIMS most notable campaigns for their sellout Fits Everybody line featured four of the industrys iconic supermodels Tyra Banks Heidi Klum Candice Swanepoel and Alessandro Ambrosio. Image Bloomberg.