The campaign report must also be able to show us the following information The number of visits the store received for each selected keyword. The column titled Organic Visits is how many orders we recorded for each word and how much revenue each order generated. Last in the table a row. Calculate the overall visibility of the site on all words or only on certain groups. The words monitored have several thousand words depending on the area of activity of the store. It is difficult to judge the effectiveness of the campaign because there are constantly words that go up but also words that rank down.



It is therefore necessary to calculate a summary and easy-to-track indication of the overall trend of these changes. This metric is called Visibility Score Evolution Visibility. The dashed line in the graph represents the daily visibility Email Marketing List score calculated for the analyzed online store based on all monitored words. It starts at approx. The start of the activity is exceeded at the time of analysis. In fact, on average now, 10% of the people who search for the following words each month will see this site on. The main advantages of this performance indicator are as follows It does not depend on the seasonality of the market.






It allows an overview of the direction in which the activity is progressing of words individually. Segmentation of organic traffic into branded and non-branded traffic As we said in the introduction of this material, Google currently does not provide a list of keywords through which visitors arrived at the website through searches performed on its service. You can easily check this for your website by visiting Get All Traffic Channels Organic Search Not provided but what is the relevance of this from a campaign perspective The answer lies in brand traffic. In some cases people will search your store's name directly to reach the site either because they don't know the address or out of convenience.